Artist: Big Boi
Formats: CD, MP3, Vinyl
Release date: June 16, 2017
Big Boi, best known as part of the duo Outkast, is proving he is an exploding star in the rap universe with his third release, Boomiverse. This 12 track offering from one of Atlanta’s established legends is possibly his finest yet, and judging from the heavy hitters featured, hip hop’s finest seem to agree. Blending funk sounds, pop influences and distinctive southern hip hop, Big shows how his progressive edge with diverse stylings has morphed into what he self-describes as his symbolistic “graduation record.”
“Kill Jill” features Big along fellow Atlantians Killer Mike and Jeezy weaving their distinctively unique methods into a friendly rap battle for rhythm and rhyme bragging rights. A nostalgic reference to Andre 3000’s 1995 Source Award speech—“The South’s got something to say”—can be found within Big’s drop, reminding all of Outkast’s declaration for things to come. With the next track, “Mic Jack,” the mood changes to upbeat, dance-floor catchy that screams club vibe. But just when you get used to Levine’s smooth vocals posed against Big’s clean, deep verses, the tone returns to its slab roots with “In the South.
Having proved his multiplicity in just three songs, the remainder of Boomiverse functions as a collection of Big’s favorite goodtime rap. Snoop weighs in with classic Dogg style on “Get Wit It,” and electro-inspired Jake Troth produces the album’s deep house vibe, “Chocolate.” Boomiverse delivers exactly what one would expect from this innovative, Southern rap legend, proving once again that the South still has plenty to say about the miscellany of hip hop for years to come.
Reviewed by Amy Aiyegbusi