Title: Keep On
Artist: Southern Avenue
Label: Concord Records
Formats: CD, LP, Digital
Release Date: May 10, 2019
Southern Avenue was the talk of Memphis when they released their self-titled debut album in 2017, which hit #6 on Billboard’s Top Blues Albums Chart. Listeners loved the group’s effortless soul, blues, and R&B fusion and the band went on to perform in high-profile festivals as well as reach the finals of the International Blues Challenge. After two years of touring and working tirelessly on their music, Southern Avenue is releasing their much-anticipated sophomore album, Keep On.Continue reading →
There’s something about Memphis-based band Southern Avenue that feels undeniably raw and authentic. Their intermingling of soul, blues, and gospel music has been talked about in Memphis for years and is now available for everyone to hear on their debut self-titled album. The band’s impassioned vocals, emotional songwriting, and guitars that rollick between easygoing blues and hard rock provide a lively glimpse into the Southern aesthetics and musical traditions of Memphis.
The first seeds of Southern Avenue were sown when guitarist and Israel-native Ori Naftaly competed in the 2013 International Blues Challenge in Memphis. After briefly touring with his own band, he met singer Tierinii Jackson, who grew up in Memphis singing gospel music in church. The two hit it off, and after gathering other members including Jackson’s sister as their drummer, formed the band Southern Avenue. In less than a year, they were signed to Stax. As a Memphis native, Jackson takes this responsibility seriously, determined to honor and build on the history of the legendary label and the renowned music that the name Stax evokes.
The first track and single on Southern Avenue is the hopeful “Don’t Give Up.” Starting off with acoustic guitar, hand claps, and gentle vocals, Jackson leads a call and response, singing “When it hurts real bad” while a chorus responds “Don’t give up.” Soon, drumset and electric guitar come in, building the energy and urgency. Jackson changes her call throughout the song, also singing “When you feel there’s no hope” and “Don’t give up,” building her melisma through a crescendo until the song culminates with a rocking electric guitar solo and then fades out over organ chords:
The rest of the album is a mix of R&B songs—such as the romantic, pleading “Love Me Right” and sexy “Wildflower”—and the upbeat blues rock of “No Time to Lose” and “Rumble.” The group’s gospel influences can also be heard in the harmonies of “It’s Gonna Be Alright,” a much softer, soothing song that emphasizes the soulful qualities of Jackson’s vocals. “80 Miles from Memphis” draws on both blues and country music traditions, as Jackson sings about being away from home and “crying her blues away.” Naftaly’s guitar is a highlight of this song, showing his immense passion and skills for playing the blues.
Southern Avenue’s mix of cultures and genres reflects and honors the diversity of cultures and music in Memphis. Even the group’s name pays homage to the musical history of the city, as Southern Avenue is a Memphis street that runs from the eastern city limits all the way to the original home of Stax Records in Soulsville. Southern Avenue is an impressive debut, which showcases the impeccable songwriting and musical talent of its member and transforms Southern traditions into a modern sound.